The 5 questions we ask before launching any campaign
Great campaigns aren’t built on guesswork—they’re built on clarity. Discover the five foundational questions that shape every high-impact digital strategy we create.
7/25/20251 min read
The difference between campaigns that soar and those that crash isn't in the execution—it's in the foundation.
Here are the 5 critical questions we never skip:
1. "What does success look like in 6 months?" Not vanity metrics. Real, measurable outcomes that move your business forward. We dig deep until we find the number that keeps you up at night.
2. "Who is your customer when they're NOT buying from you?" Understanding pain points, daily routines, and triggers creates messaging that resonates. We map the entire customer journey, not just the final purchase moment.
3. "What's your biggest competitive disadvantage?" Honest conversations about weaknesses help us craft strategies that turn limitations into differentiators. Sometimes your "weakness" becomes your strongest selling point.
4. "What budget can you comfortably lose while learning?" Testing requires investment. We establish realistic expectations and learning budgets before launching any campaign. No surprises, no false promises.
5. "What internal resources can you commit weekly?" Digital marketing isn't set-and-forget. We map out required time commitments, approval processes, and content creation responsibilities upfront.
These questions might seem basic, but they distinguish agencies that deliver results from those that merely produce reports.